Area Agency on Aging for Southwest Florida HELPLINE: 866-413-5337
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World Elder Abuse Awareness Day – WEAR PURPLE


World Elder Abuse Awareness Day- June 15World Elder Abuse Awareness Day is honored each year on June 15. The Area Agency on Aging for Southwest Florida (AAASWFL) is asking the community to wear purple on that day to raise awareness of elder abuse, neglect and exploitation.

“We associate the color purple with dignity, respect, and royalty,” explains Sherry Young, AAASWFL Elder Abuse Prevention Coordinator.  “And those are often the same words we use when describing how to treat our elders.  Wearing purple on World Elder Abuse Awareness Day is another reminder of how we need to treat our seniors with respect and dignity.”

Elder abuse impacts millions of people around the world each year.  The National Council on Aging estimates that one in ten Americans age 60 and over have experienced some kind of elder abuse, and the U.S. Administration for Community living states that older Americans lose an estimated $2.6 billion annually due to financial abuse and material exploitation. Other forms of include emotional or psychological abuse, neglect and self-neglect, and physical and sexual abuse.

World Elder Abuse Awareness Day was established in 2006 by the International Network for the Prevention of Elder Abuse and the World Health Organization at the United Nations.  The goal of WEAAD is to promote a better understanding of abuse, neglect, and exploitation of older persons.

AAASWFL provides informational seminars on elder abuse recognition, prevention, and reporting.  To schedule a presentation for your group, call the AAASWFL Helpline at 866-413-5337 (866-41-ELDER) or email Sherry Young: